There's no better way to show the public what your organization is all about than with YouTube videos. Make a video of an event you've organized, take people to the site of a project you're working on, or get personal testimonials on how your group has impacted people's lives. This tutorial will show you how to do this by using Google Maps and Google Earth to bring the world to your doorstep.
Google Maps allows you to take a YouTube video and embed it into a map you've created with My Maps. Take a closer look at this Boulder Creek Cleanup in Colorado as an example. This user embedded text, video, photographs, and used special icons to show what kinds of trash that they found in Boulder Creek in Colorado (including an inner tube!).
<object width="425" height="350">
<param name="movie" value="http://www.youtube.com/v/2_V-7g0LAZI"></param>
<param name="wmode" value="transparent"></param>
<embed src="http://www.youtube.com/v/2_V-7g0LAZI"
type="application/x-shockwave-flash" wmode="transparent"
width="425" height="350">
</embed>
</object>

Similar to Google Maps, you can easily embed a YouTube video into a placemark balloon in Google Earth. We'll walk you through the process. Please note that embedding videos into balloons only works on Windows and with Google Earth version 4.2 or newer. If you don't have the most recent version installed, you can download it here.
<object width="425" height="350">
<param name="movie" value="http://www.youtube.com/v/2_V-7g0LAZI"></param>
<param name="wmode" value="transparent"></param>
<embed src="http://www.youtube.com/v/2_V-7g0LAZI"
type="application/x-shockwave-flash" wmode="transparent"
width="425" height="350">
</embed>
</object>
Your finished placemark with the embedded video should look something like this. We titled ours "Google Earth Outreach" and only entered the YouTube HTML code in the description.
You can share the map you created with its new video by copying the text in the Link to this page field and pasting it in an email. You can also embed a map into your website or blog (see the Embedding Maps into a Website tutorial).
Additionally, Google Earth allows you to save a simple placemark to your hard drive in the .kmz file format. To do so, right-click over the placemark in Google Earth and Select Save As. You can attach that .kmz file in an email.
Now that you can embed videos into maps and Google Earth placemarks, the next step is to create more custom placemarks and manage multiple placemarks using Google Spreadsheets. Learn how to do both these tasks with these tutorials: